As Miss Beelzebub likes. – Anime Preview
Synopsis: Banished from Heaven, Beelzebub rules over Pandemonium where former angels that turned into demons work. One day, Beelzebub gets a new attendant named Mullin. Beelzebub seems wise and cool… but she’s actually a girl that loves fluffy things! Mullin is shocked at this revelation but still tries to get closer to Beelzebub every day. They are surrounded by various other unique and clumsy demons, and in this story might be about the demons giving a certain emotion a name… maybe. (Official Crunchyroll Synopsis)
1st Episode Review (Warning: Minor Spoilers to Follow):
Linny: As Miss Beelzebub Likes flaunts pastel, cutesy colour palettes and character designs, ones that evoke a sense of innocence yet CONSTANTLY focuses on the breasts of its titular character or features her naked, which feels somewhat exploitative. The clash between the innocent and fluffy aesthetics and the nonstop parading of Beelzebub’s body is so at odds with each other that it feels even cheaper and more desperate than usual.
Tom: The nudity and fan service definitely don’t connect with the series otherwise fluffy, cute, pastel art style. The overall tone of the series is largely lovey and cutesy wutesy as well, focused on Beelzebub herself. There’s primarily two avenues of comedy: One is Beelzebub defying expectations and that of Hell in general. The series offers a counter interpretation of Hell that sits entirely at odds with the more traditional depiction. The other is Mullin, Beelzebub’s new right hand man, and his budding affection for her, which often culminates in one, if not both of them, becoming embarrassed. While not nearly as one note as other comedies’ this season, this first episode doesn’t leave me with a lot of confidence that further episodes will somehow find greater and greater forms of humor in this set up. It’s all predicated on how adorable Beelzebub is, and that doesn’t feel like much of a deep well to draw from.
Linny: That seems the whole point: to sell its cute, ditsy, sexy yet pure female lead; a tropey personality for female characters I have already long grown tired of. But if you love that kind of character, then you’re going to love As Miss Beelzebub Likes because that is the entire shtick. Yes, the show keeps alluding to how Miss Beelzebub is apparently very powerful and capable, yet through this entire episode she has to be constantly ‘rescued’ by Mullin. Maybe the show will go on to show her as capable and reveal this current persona of hers to be a facade or something. But based on episode one, As Miss Beelzebub Likes is as fluffy and shallow as its characters and wholly made for those who love that vapid, cute aesthetic.
Tom: Perhaps the most frustratingly aspect to Beelzebub is how often it feels compelled to remind us that Beelzebub herself is adorable. Frequently the show tells us that outright, when it should be something we’re saying, as the audience, to ourselves, rather than the series telling us how to feel. Overall I don’t think Beelzebub is bad, but perhaps too narrowly focused on how adorable Beelzebub is. But if moe comedy is your thing, and cute characters is half the battle into your heart, it seems poised to be a decent watch.
As Miss Beelzebub likes. is available for streaming via Crunchyroll.